When people hear that permanent makeup costs $600 per service, the first reaction is often sticker shock. But when you actually run the numbers and compare it to what most people spend on traditional makeup over the same period — the math tells a very different story.
Let’s break it down.
The True Cost of Traditional Makeup
Think about everything you spend on brow, lip, and eye products every year:
- Brow pencils/pomades: ~$15–30 every 2–3 months = $60–$120/year
- Brow gel: ~$15–25 every few months = $45–75/year
- Lip liner: ~$10–20 every few months = $40–80/year
- Lipstick/lip gloss: ~$20–40 per product, multiple per year = $80–$200/year
- Eyeliner: ~$10–25 every few months = $40–$100/year
Conservative annual total: $265–$575/year just on brow, lip, and eye products.
Over 5 years, that’s $1,325–$2,875 — and that doesn’t include the time you spend applying it every single day.
The Cost of Permanent Makeup
At Ink by Britt, each service is $600, and results last 3–5 years. Add an annual touchup at $400–$500 to keep things fresh, and over 5 years you’re looking at:
- Initial service: $600
- Annual touchups (years 2–4): ~$1,200–$1,500
- 5-year total: ~$1,800–$2,100
And that’s for waking up with perfect makeup every single day — no application time, no smudging, no running out of product at the worst moment.
The Time Factor
If you spend just 10 minutes a day on brows, lips, and eyeliner, that adds up to:
- ~60 hours per year
- ~300 hours over 5 years
That’s over 12 full days of your life spent in front of a mirror. What would you do with that time back?
The Verdict
When you factor in the cost of products, the time savings, and the confidence of always looking your best — permanent makeup isn’t just worth it. For many people, it’s actually the more affordable option over time.
Plus, we offer 0% interest financing through Cherry, so you can get started without paying everything upfront.
Ready to Make the Switch?
See our full pricing page or browse our Before & After Gallery.